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East Gippsland is the major geographic and economic region in eastern Victoria. It covers more than 21,000 square kilometres and stretches from Bairnsdale to the NSW border. East Gippsland is clean, green and beautiful, with significant natural and ecological advantages. Large areas of national and state reserves and Australia's largest inland water system - the Gippsland Lakes.

The region also claims a range of significant natural and ecological advantages including turquoise lakes and rivers, colourful fishing and boating villages, high-country grandeur, isolated beaches and rugged coastal outcrops. Most of it preserved for public use in national parks and state reserves.

With its affordable property prices, reliable and stable workforce, quality healthcare and education, with a clean, healthy and safe environment, East Gippsland has a growing population of 43,000 people, who enjoy its stunning natural environment, mild climate and easy lifestyle.

With more than 20 towns and villages and many more individual communities, East Gippsland is a patchwork of localities, each with individual features and characteristics to be recognised and enjoyed.